Bob Burris, CEO of Burris Refrigerated Logistics, Milford, Del., says planning around holiday periods is particularly important. This is a time when inventory turns can be extremely rapid, and the room for error is very small. Accordingly, Burris personnel have sit-down meetings with customers to go through holiday orders, item by item. The company customizes deliveries of refrigerated items with short shelf lives, picking to order and leaving no residual inventory. This way, the retailer gets as much time as possible to sell the product before it goes out of code. “We get input from retailers on how much they expect to sell, when product goes into the store, when promotions are and so on. Even with good past history, communication is crucial,” Burris says. “Some items may go up by 200 times their normal level, and then go way back down after a holiday.”
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