Press Release - For Immediate Release

Burris Logistics Standardizes on EMC for its VMware Virtualized IT Environment


Issue Date:  January 12, 2012
Circulation:  Online

Delaware-Based Food Distributor Achieves $1 Million in Cost Savings; Chooses EMC VMAX for its Cloud Over NetApp and IBM for its Exceptional Reliability, Performance and Value

HOPKINTON, Mass., Jan. 12, 2012 /PRNewswire/ -- EMC Corporation (NYSE: EMC - News) today announced that Burris Logistics, a Delaware-based specialist in refrigerated and frozen food distribution, has standardized its information infrastructure on EMC—selecting EMC® Symmetrix VMAX® and EMC unified storage—over NetApp and IBM, for its exceptional reliability, performance and value. Its EMC infrastructure has enabled Burris to easily virtualize 80% of its IT infrastructure with VMware vSphere™ virtualization and cloud infrastructure technologies as it moves to the cloud—achieving more than $1 million in cost savings by virtualizing and consolidating its server footprint.

Customer Benefits:

Customer Challenges:

Burris’ rapid business expansion and modernization of its warehousing management infrastructure doubled its storage requirements over 24 months. Burris needed to upgrade its storage infrastructure to deliver increased performance and data availability to better manage its rapid business expansion and explosive data growth. The company’s modernized applications – including its Electronic Data Interchange (EDI) – required higher performance and reliability.

To better manage its growth opportunity, Burris modernized its data center by replacing its legacy enterprise storage solution with VMAX to compliment its EMC unified storage. Burris has also pursued an aggressive virtualization strategy using VMware vSphere, consolidating 80 applications from 70 physical servers onto just six servers over a two-year period.

Customer Quotes:

Bill Poore, Director of Infrastructure, Burris Logistics

”Burris prides itself on something we call ’wow service’— going above and beyond our customers’ expectations. VMAX fits perfectly into that strategic focus. It has met our six-9’s uptime goal while delivering outstanding performance and reducing our costs. These attributes make a significant difference in our business.”

”Since implementing VMAX, we’ve doubled our storage capacity without increasing our power and cooling usage. Having a mix of Flash, Fibre Channel and SATA drives in a single system gives us agility to respond to changing business demands and continue to grow without sacrificing performance or availability. In addition, our total cost of ownership savings is well in excess of $1 million as a result of virtualizing and consolidating our server footprint.”

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

EMC, Symmetrix VMAX and VMAX are registered trademarks or trademarks of EMC Corporation in the United States and other countries. VMware and VMware vSphere™ are registered trademarks of VMware, Inc. in the United States and/or other jurisdictions. Other trademarks are the property of their respective owners.

About Burris Logistics

Established in 1925, and celebrating a 90-year milestone, Burris Logistics operates an expanding network of temperature controlled warehousing and distribution centers from Florida to Massachusetts. This fifth-generation, family-owned enterprise provides leading edge logistics, transportation, and supply chain solutions coast to coast through four distinct operating divisions: Burris Custom Retail Distribution, Burris PRW Plus (Public Refrigerated Warehousing), Burris Transportation and Honor Foods (a redistributor of frozen, refrigerated and dry food service products). For more information about their trend-setting logistics and deep-rooted values® please visit

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