Matching Holiday Trends With Distribution Capacity

The Holiday Season is about the aroma of peppermint-flavored coffee and warm fresh baked sugar cookies flowing from the kitchen. It should not be filled with an air of stress caused by retail shortages and increased shopper demand due to a pandemic. The pressure put on the supply chain should never be felt by festive shoppers and the retail stores they rely on in their community. Retail surges and the reliance on E-commerce delivery are part of the shift in consumer behavior. A partner like Burris Logistics has solutions in place to meet the “new normal” demand. 

Our V.P. of Purchasing, Mike McGraw, described the new landscape of retail shopping where “consumers are buying above last year’s demand on frozen turkeys sooner rather than later approaching the holiday.” This reinforces trends where customers make the final preparations for their holiday meals earlier to avoid anticipated crowds. According to Mike, there are several reasons why we see this shift to include “fear of shopping in crowded stores and fear of decreased retail inventory resulting from COVID-19 and its impact on vendor supply and production”. 

We have learned that refrigerated and frozen foods become stable sources of nutrition during unstable times. 2020 fits that mold and retail food stores have experienced strong sales due to the pandemic. Our partners at the American Frozen Food Institute indicate that this retail demand increase will continue even after the pandemic related demand diminishes. 

Our Procurement teams are integral in allowing our partners to stay focused on their ever-changing and demand-driven retail strategies. Mike McGraw explains that “our Procurement procurementteams buy products on behalf of our customers. They are responsible for accurate demand planning that leverages Logistics Technology to create this added value”. Our partners can focus on merchandising rather than spending time forecasting demand, storing products, and distributing to their stores. Burris is a true extension of our partner’s supply chain with assets, team members, and technology to power their needs. Mike adds that “partnering with Burris Logistics feels like self-distribution, but without the burden. Our Burris Custom brand offers a large team of buyers, a dedicated fleet of drivers, and technology as service-related value-adds in place of a wholesale model. 

Retail consumption is not the only trend that can have a direct impact on America’s supply chain. Shoppers are heavily relying on e-commerce shopping websites to purchase staple items like proteins and vegetables. They are also buying prepared meals that can be healthier and more nutritious options than traditional foodservice take-out. Burris Logistics is an industry leader in Direct-to-Consumer Fulfillment for E-commerce brands. We have a national footprint allowing for 2-day shipping to customers’ doorstep and the expertise in perishable food that demands safe handling. We thrive in these partnerships. Our team members pair hard work and dedication to logistics technology and warehouse efficiency to meet our increasing demand for e-commerce partners. We provide the data and insight to manage supply and eliminate the unwanted cost associated with poorly managed inventory. 

Mike adds that Burris Logistics offers more than just asset-based solutions to support our partners. Modern shippers trend toward outsourcing their supply chain needs to include transportation, and we are proud to offer Trinity Logistics as a freight brokerage provider. Trinity provides solutions to manage any load, leading the way with outstanding customer service and cold chain expertise as a Burris Logistics Company. 

When it comes to meeting our nation’s food demands, it is essential to choose a large enough provider to offer an entire suite of supply chain solutions and dedicated enough to focus on being the best. We are One Partner, Many Solutions, and as a 95-year old family business, we are committed to our partner’s success, as if it were our own. 

 About Burris Logistics

Established in 1925, Burris Logistics operates an expanding network of temperature-controlled warehousing and distribution centers from Maine to Florida and as far west as Oklahoma. This fifth-generation, family-owned enterprise provides leading-edge logistics, transportation, and supply chain solutions, coast to coast, through four distinct Business Units: Burris Custom Distribution, Burris PRW Plus (Public Refrigerated Warehousing and Direct to Consumer Fulfilment), Honor Foods (a redistributor of frozen, refrigerated and dry foodservice products), and Trinity Logistics (a global freight solutions provider). For more information about our trend-setting logistics and deep-rooted values® please visit